Hit Or Miss: Best and Worst Times to Post on Social Media

Timing is crucial to spreading your message to the widest possible audience.

This infographic shows when the best times are to post on FacebookTwitterLinkedInGoogle+, and Pinterest.

A Brief Word on Timing

It’s important to note that these sorts of analysis’ are usually based on a very large dataset. They analyze hundreds, maybe even hundreds of thousands of pieces of data to come up with the average.

So when you read the following infographic, just know that your audience may be different. For instance, if you’re trying to reach stay-at-home moms in the U.S., these numbers may work just fine. But if you’re going after the business professional CEO type, some times may not work as well since they are likely to be busy during work hours.

Also, this infographic doesn’t make reference to a particular time zone, but I would assume it to be in Eastern Standard Time.

Know your audience. Try these peak times out and see if they work. Then try adjusting slightly to see what difference it makes. You might also just observe when key influencers in your target audience post the most and try sending out your messages around those times.

All that said, here’s what this particular study found on the Best and Worst Times to Post on Social Media via our Pinterest “Mobile Marketing”  Board :

Best times to post on social media - mobile marketing
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